ADD and Fortinet at INFOSEK 2026: Protecting Data Where the Greatest Risks Exist Today

At ADD, when selecting topics for professional events, we always start with the real challenges our customers face. As we prepared for this year’s INFOSEK conference, we asked ourselves a simple question: what cybersecurity concerns are organizations struggling with the most today?

The answer was clear. Companies are rapidly adopting artificial intelligence, digitizing business processes, and moving increasing amounts of data to the cloud. At the same time, they are facing a growing challenge: how to protect the information that represents their competitive advantage.

Data Has Become One of the Most Valuable Business Assets

When discussing data protection, we are not referring solely to personal data. Every day, organizations handle information whose loss or exposure could lead to significant financial, operational, or reputational damage.

This includes:

• Financial reports and business performance data
• Contracts with customers and suppliers
• Commercial proposals, pricing models, and quotations
• Customer databases and contact information
• Intellectual property and product development documentation
• Employee and HR-related information
• Project documentation and internal analyses
• Business data stored and processed within Microsoft 365, Teams, SharePoint, and modern AI platforms

These assets are critical to business success and deserve the same level of protection as any other strategic resource.

Data Loss Is Not Always the Result of a Cyberattack

Through our work with customers across industries, we increasingly see that data leaks are not necessarily caused by sophisticated threat actors. More often, they occur through everyday business activities.

Common examples include:

• Sending an email to the wrong recipient
• Improper sharing of sensitive documents
• Copying data to unauthorized devices
• Uploading business documents to generative AI tools
• Uncontrolled data transfers to cloud services
• Employees leaving the organization with confidential information

As artificial intelligence and hybrid work models continue to reshape the workplace, organizations need greater visibility into where their data resides, how it is being used, and who has access to it.

Why Data Loss Prevention (DLP)?

This is precisely why ADD and Fortinet have chosen Data Loss Prevention (DLP) as the focus of our presentation at INFOSEK 2026.

DLP solutions help organizations:

• Discover and classify sensitive information
• Monitor how data is accessed and used
• Detect risky user behavior
• Prevent accidental or intentional data leakage
• Maintain control over data across cloud environments and AI-enabled workflows

Whether information is shared via email, transferred to external storage, uploaded to cloud platforms, or processed by AI applications, DLP provides the visibility and controls needed to ensure sensitive data remains protected.

Join Us at INFOSEK 2026

Together with our partner Fortinet, we will present:

From Visibility to Protection: A Modern Approach to Data Security with Fortinet Solutions

During the session, we will explore practical approaches to protecting business-critical data in the era of hybrid work, cloud adoption, and generative AI. We will also demonstrate how organizations can reduce risk, strengthen cyber resilience, and maintain control over their most valuable information assets.

We look forward to meeting customers, partners, and cybersecurity professionals and discussing one of the most important challenges facing modern organizations today:

How do we protect data where the greatest risks actually exist?

🔐 See you at INFOSEK 2026!