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ADD Guest Lecture at EPF Maribor

How BI Solutions Can Improve Business Performance

At the beginning of December, ADD had the opportunity to collaborate with the Chair of E-Business at the Faculty of Economics and Business, University of Maribor. At the invitation of the lecturers of the course Strategic Aspects of Digital Transformation (SVDT), our expert Uroš Hudi delivered a guest lecture entitled “How BI Solutions Can Impact Business Improvement.”

Why is BI crucial for company competitiveness today?
Data is the heart of modern business, but real value is created only through the right use of data. This was the central focus of the lecture – how a well-designed BI system can help companies to:

make faster decisions based on real performance indicators,
improve visibility into business processes,
optimize costs and resources,
increase team efficiency,
and provide long-term support for strategic business directions.

For more than 20 years, ADD has been developing and implementing advanced data solutions that support digital transformation across various industries. We were delighted to share concrete practical experience with students and demonstrate how BI truly transforms business operations.

Connecting academic knowledge with practice
At EPF Maribor, strong emphasis is placed on connecting academic studies with companies, so we are pleased to have been part of the educational process. Guest lectures are an excellent opportunity to present real-world challenges and solutions used by companies in digital transformation, while also bringing the business world closer to students.

The future is data-driven – and we are building it together
At ADD, we believe that the importance of data in companies will continue to grow exponentially. Advanced BI solutions, data analytics, and artificial intelligence form the foundation of modern business models – and we are proud to contribute our expertise to the development of professionals who will shape these fields in the future.